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Brand
Digital
Typeface?
Concept Graveyard
Fun
About
Hayes Theatre Co is Australia’s premier musical theater company. Home to masters of the craft, and proteges alike, this intimate 111-seat theatre allows artists to approach their craft from new perspectives, producing performances that are like nothing audiences have ever seen before.
We worked with Hayes to develop a brand that reflected their status as leaders in their craft.
The brand asks audiences to see musical theatre differently. We leaned into what makes the Hayes experience so unique - the proximity to the performance, the intimacy of the space. We decided to lean into this difference with a brand system that truly embraces the space.
Born from the seating map of the theatre, the Hayes brand features a logo and flexible ‘H’ device that is reminiscent of the Hayes experience, at any touchpoint.
Re / 2023