Brand
Digital
Typeface?
Concept Graveyard
Misc
About
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Brand
Digital
Typeface?
Concept Graveyard
Misc
About
During covid lockdowns, Mr Yum’s QR ordering based tech platform exploded, so Re worked with Mr Yum to develop a new brand fit for a rapidly evolving tech startup. I joined the team to help develop an expressive website experience using the newly developed brand system.
At its core, the new Mr Yum brand is a fusion of food, technology and people. The refreshed website features playful photography and illustration, and tech-inspired touches such as a visible grid that sits beneath every layout. Content targeted at partners is balanced by moments of fun introduced through colour, language and iconography.
Re / 2023