Brand
Digital
Typeface?
Concept Graveyard
Fun
About
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Brand
Digital
Typeface?
Concept Graveyard
Fun
About
Who hasn’t prayed for parking?
Across almost all cultures, we look for divine intervention when it come to finding a car space. We used this insight to bring Wilson Parking’s new digital product to life.
As Australia’s leading brand in parking - Wilson needed their new app to evoke trust and sense, whilst being a future-facing, market-leading digital experience.
The brand system descends from the Parcadia halo - a symbol shared by many religions. Combined with the familiar ‘P’ for parking , the logo immediately speaks to a divine parking experience.
Re / 2025