Brand
Digital
Typeface?
Concept Graveyard
Misc
About
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Brand
Digital
Typeface?
Concept Graveyard
Misc
About
Born from a dislike of having to share the office’s only corporate card, Weel is a spend management platform democratising all things expenses for all types of businesses. It looks at expenses holistically, saving time for employees and finance teams alike.
Formerly known as DiviPay, Weel needed a brand that would reassure CFOs, delight employees and position their product as a global leading spend management solution.
Like a wheel with many spokes, Weel is made up of many features, each streamlining a different spend management process. At the core of these features is Weel’s virtual corporate card. So, we created a 3D wheel logomark made of cards which in turn inspired the entire brand system.
Weel’s brand expression is comprised of three devices based on the card; a holding device for photography and type, a cropped close-up of our logomark, and a card device that brings a particular part of an image into focus.
Re / 2022